Odyssia Learning Digital Marketing Blog

what we've learnt through our voyage in the digital age

The Digital Marketing Talent Gap [Infographic]

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Infographic: The Social Media Winter Is Coming (via pcmag.com)

“In recent months, some of the biggest houses in the social media realm have quietly butted heads and blocked access between one another,” HootSuite‘s Evan LePage said. “Unfortunately these walls aren’t built to protect the citizens. While wars rage on behind the scenes, the users of these paths are beginning to find their favorite networks a lot less accessible, and a lot less social.”

Specifically, LePage is referring to the API battles between various social networks, which has resulted in limited access to each other’s technology in recent months.

“With the first winds of social media winter sweeping over the realm, citizens are looking for ways to avoid the conflict,” HootSuite said.

Not surprisingly, HootSuite suggests that users who have been burned by the various “houses” use its service to navigate the various social networks. Take a closer look at each house, and the social media land map produced by HootSuite, in the full infographic below.

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Our Favorite TED Talks For Social Media Students

Michael Anti (aka Jing Zhao) has been blogging from China for 12 years. Despite the control the central government has over the Internet — “All the servers are in Beijing” — he says that hundreds of millions of microbloggers are in fact creating the first national public sphere in the country’s history, and shifting the balance of power in unexpected ways.

Michael Anti (Zhao Jing), a key figure in China’s new journalism, explores the growing power of the Chinese internet.

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It may seem that we’re living in a borderless world where ideas, goods and people flow freely from nation to nation. We’re not even close, says Pankaj Ghemawat. With great data (and an eye-opening survey), he argues that there’s a delta between perception and reality in a world that’s maybe not so hyperconnected after all.

Our world is not flat, says ecnomist Pankaj Ghemawat — it’s at best semi-globalized, with limited interactions between countries and economies.

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The disastrous earthquake in Haiti taught humanitarian groups an unexpected lesson: the power of mobile devices to coordinate, inform, and guide relief efforts. At TEDxRC2, Paul Conneally shows extraordinary examples of social media and other new technologies becoming central to humanitarian aid. (Filmed atTEDxRC2.)

Paul Conneally is the public communications manager for the International Federation of the Red Cross and Red Crescent Societies, and a leader in using digital technologies for humanitarian aid.

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While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.

Clay Shirky argues that the history of the modern world could be rendered as the history of ways of arguing, where changes in media change what sort of arguments are possible — with deep social and political implications.

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James Surowiecki pinpoints the moment when social media became an equal player in the world of news-gathering: the 2005 tsunami, when YouTube video, blogs, IMs and txts carried the news — and preserved moving personal stories from the tragedy.

James Surowiecki argues that people, when we act en masse, are smarter than we think. He’s the author of The Wisdom of Crowds and writes about finance for the New Yorker.

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