Odyssia Learning Digital Marketing Blog

what we've learnt through our voyage in the digital age

Statistics Demonstrate A Soaring Audience For Digital Video

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data-online-video-01b-2013

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Our Favorite TED Talks For Social Media Students

Michael Anti (aka Jing Zhao) has been blogging from China for 12 years. Despite the control the central government has over the Internet — “All the servers are in Beijing” — he says that hundreds of millions of microbloggers are in fact creating the first national public sphere in the country’s history, and shifting the balance of power in unexpected ways.

Michael Anti (Zhao Jing), a key figure in China’s new journalism, explores the growing power of the Chinese internet.

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It may seem that we’re living in a borderless world where ideas, goods and people flow freely from nation to nation. We’re not even close, says Pankaj Ghemawat. With great data (and an eye-opening survey), he argues that there’s a delta between perception and reality in a world that’s maybe not so hyperconnected after all.

Our world is not flat, says ecnomist Pankaj Ghemawat — it’s at best semi-globalized, with limited interactions between countries and economies.

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The disastrous earthquake in Haiti taught humanitarian groups an unexpected lesson: the power of mobile devices to coordinate, inform, and guide relief efforts. At TEDxRC2, Paul Conneally shows extraordinary examples of social media and other new technologies becoming central to humanitarian aid. (Filmed atTEDxRC2.)

Paul Conneally is the public communications manager for the International Federation of the Red Cross and Red Crescent Societies, and a leader in using digital technologies for humanitarian aid.

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While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.

Clay Shirky argues that the history of the modern world could be rendered as the history of ways of arguing, where changes in media change what sort of arguments are possible — with deep social and political implications.

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James Surowiecki pinpoints the moment when social media became an equal player in the world of news-gathering: the 2005 tsunami, when YouTube video, blogs, IMs and txts carried the news — and preserved moving personal stories from the tragedy.

James Surowiecki argues that people, when we act en masse, are smarter than we think. He’s the author of The Wisdom of Crowds and writes about finance for the New Yorker.

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Socially Sorted: The Shift to Visual Social Media – 6 Tips for Business [Infographic]

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Our focus has shifted from Social Media to VISUAL Social Media.  We are drawn to “visual content” online in more ways than ever before.  

The opportunity this provides for business is massive.  But there are some key concepts and strategies that you need to know in order to leverage the power of this shift towards using visual content in social media.

In short, it means that businesses or brands online need to take note of the stats.  In 2012 alone we have seen You Tube pass 4 Billion Daily Video Views and Pinterest become the 4th largest driver of traffic worldwide.

With Pinterest becoming one of the fastest growing networks, Instagram has matched this with massive growth and high rates of engagement. Instagram was recently reported by Dane Atkinson (CEO of SumAll.com as having as much as 10 times greater engagement than other platforms like Facebook and Twitter. Not bad for a little photo sharing site.  Is it any wonder that Facebook snapped it up for $1 Billion?

For business, this means a massive opportunity for businesses who can leverage the power of visual marketing. If we can learn how to use images, photos, video, and other visual media in our online marketing, then we have a greater chance of reaching more people with our message. This then provides the opportunity for more exposure as visuals drive traffic to our websites products and services.

In this Infographic, Socially Sorted goes over how the shift developed and 6 tips brands and small businesses can follow to help become more visual.

The shift to visual social media

Infographic courtesy of Socially Sorted.